Transport Futures webinar series

In partnership with Landor LINKS, SYSTRA is hosting a webinar series on the theme of ‘Transport Futures’. Below you watch the videos from the webinars in the series.

Can alternative fare and ticketing strategies revive rural bus patronage?

25th June 2025, 10:30-12:00

Webinar three takes place on 25th June and explores reviving rural bus patronage.

Chair: Marc Winsland – Principal Consultant, SYSTRA

Cathryn Jones – Project Director, SYSTRA
Miriam Binsztok – Transport Coordination Service Manage, Cornwall Council
Bharat Pathania – Head of New Technologies, Midlands Connect

The National Bus Strategy (NBS) included detailed references to ambitions and proposals for simpler and more affordable fares, saying that fares policy should be an integral part of BSIPs. ‘Simpler and more affordable fares attract passengers. They are an investment not just in transport but in town centres, social inclusion and a greener future’, noted the NBS.

The NBS also encourages authorities and operators ‘to achieve seamless, integrated local ticketing between operators and across different public transport modes’.

Ticketing technology, when combined with well-designed fare structures, offers real potential to boost passenger numbers on rural bus routes. The most successful examples are those where routes and timetables are planned not only to serve people who rely on buses, but also to attract new users by offering a genuinely convenient and appealing alternative to other modes of transport.

This webinar will look at how these ambitions are being developed in practice, and what next steps could and should be.

OUR BUS SERVICE EXPERTISE

MORE on fares and ticketing alternatives

Transport Futures – what’s next for active travel?

4th June 2025

Webinar took place on 4th June and explored active travel and living locally – we’ve debated localised communities regularly, but fast-forward 25 years and it’s time to get real.

The infrastructural demands of booming car travel and the mistaken rationalism of planners who believed they could exploit it to anatomise human lives into different functions of work, home, health, education, play and so on – zoning them out for efficiency and connecting them by road and (sometimes) rail – has created urban and suburban places that are notable (sometimes notorious) for their feeling of soullessness or lack of a sense of ‘place’.

We do not have to keep living with the mistakes of the past. By taking emphatic action, local living could become the norm for people and every type of family construct in the UK in the very near future.

It’s simple. Stop designing for the car. The future planners’ mandate is: if it’s not accessible to essential daily services, you can’t build it.

Chair: Cathryn Jones, Project Director, SYSTRA

Peter Edwards – Associate (Transport Planning), SYSTRA
Tom Cohen – Reader in Transport Policy, University of Westminster
Mariam Draaijer – CEO, JoyRiders
Steve Essex – Partner, Transport Initiatives

Transport Futures – What’s next for modelling?

21 May 2025

Webinar took place on 21st May and explored new and emerging trends in data science and modelling.

The transport modelling community is being challenged to support a single national vision that helps deliver integrated transport solutions that meet the needs of local communities, grow the economy, deliver decarbonisation and build in opportunity for all – and transport modelling has a role to play in all these areas.

Chair: Tom van Vuren, Chairman, Modelling World

Patrizia Franco – Associate Director (Activity and Agent-based Modelling), SYSTRA
Martin Campbell – Associate Director Digital, SYSTRA
Alastair Kitson – Associate, SYSTRA

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