With nearly 30 million steps counted, the maximum donation level planned by SYSTRA will be donated to the Ruban Rose association, which works to raise awareness of breast cancer. This will support its prevention initiatives and research into this disease, which affects every year around 8 million women around the globe, as well as men.
This solidarity challenge, which we were organising for the first time, gave rise to a real collective effort on the part of our employees, who participated for 12 days. In addition to the donation we will be giving to Ruban Rose, this operation will have raised awareness of the need to detect the symptoms of breast cancer as early as possible, as well as the benefits of walking.Nelly Demmerlé, HR Director, SYSTRA SA
Twelve days of awareness
In addition to this collective challenge, teams were invited to inform themselves via adedicated intranet site and brochure. Employees based in Paris were also able to obtain information from the Jeune&Rose association: a fun and educational stand was set up to detect the symptoms of breast cancer using silicone busts. Early treatment offers a 99% chance of cure 5 years after diagnosis. Raising awareness is therefore essential to reducing the incidence of the disease.
Last but not least, the support of our teams was evident in a photo campaign that went very well.
Our teams were also mobilised around the world
Because the fight against breast cancer goes beyond national borders, teams have rallied around campaigns such as ‘Wear it Pint Wednesday’ in the UK, where our colleagues on the Transpennine rail modernisation project raised funds for the Breast Cancer Now charity, and in Saudi Arabia, where employees have shown their support for the #BreastCancerAwarenessMonth campaign.