By fully assessing local issues and identifying the most effective measures to achieve behavioural change and drive carbon reduction, SYSTRA’s capability in Transport Demand Management can help local authorities improve air quality, reduce congestion and tackle climate change in their towns, cities and regions.

Changing travel behaviour patterns to combat climate change

Initiatives to manage travel demand and reduce the use of carbon-emitting modes of transport are an important element in local authority responses to climate challenges and specific declarations of Climate Emergency. Transport Demand Management (TDM) involves the application of strategies and policies to reduce transport demand, or to redistribute it in space, mode or time.

Effective Transport Demand Management involves encouraging people to change behaviour, implementing demand management measures such as low emissions zones or charging schemes. Attempts to change transport usage often come up against opposition, particularly where changes are enforced by new restrictions on car usage or where new charging mechanisms are introduced. Any TDM scheme involves trade-offs between convenience, accessibility, road safety and air quality – and these can be difficult for local authorities to articulate. Financial constraints are another major sticking point, with limited funding sometimes resulting in poorly configured schemes that can damage the reputation of Transport Demand Management.

SYSTRA has the expertise to support demand management strategy development, with a track record covering personalised travel planning, active mode incentive schemes, road space reallocation and road charging schemes to deliver key transport objectives.

Discover how SYSTRA provides expert insight and advice to support decision making, policy development and strategy.

SYSTRA has the transport planning skills and experience to help local authorities and regional transport bodies develop well-planned, workable and sustainable Transport Demand Management schemes.

Our experience includes developing and delivering wide-ranging demand management strategies, as well as creating individual demand management components to support wider transport, development and land-use strategies.

Consultation to gain stakeholder support

With our in-house research capabilities, we can consult members of the public, businesses and wider stakeholders impacted by any travel demand management scheme. That can help to achieve essential buy-in and support from local stakeholders, helping to address objections and ensure schemes to meet local aims and objectives. By fully understanding the issues and impacts of any scheme, we can help to ensure that new initiatives are properly justified and accurately marketed to those people affected. Reducing opposition and misinformation about TDM schemes is a significant factor in successful implementation.

Business cases articulate the benefits

To back up our research capabilities, we have wide-ranging expertise in developing and delivering business case and funding submissions. We can help to produce the cases for Transport Demand Management schemes that clearly identify and articulate the outcomes and impacts of new transport initiatives – including the social, economic and environmental benefits, and implications for different stakeholders or communities.

Tackling congestion, air quality and climate change

Our Transport Demand Management schemes draw on multiple measures and tools to find the best solution for each client. These measures are designed to help achieve changes in road usage, reduce demand at certain times or in specific places, or shift road users onto active or low-carbon modes of transport. They include:

  • Behavioural change initiatives: workplace mobility management plans, school mobility management plans, personalised travel plans, car pools, bike share or lift-share schemes – to ease congestion and reduce emissions.
  • Sustainable travel infrastructure: Safe Routes to School, shared-spaces, active mode infrastructure and facilities, improved public transport and park & ride services – to increase public transport patronage and improve air quality.
  • Network efficiency: speed management, improved signal control, hotspot management, capacity creation and parking enforcement – to improve traffic flows and road safety.
  • Charging: Road User Charging (RUC), Congestion Charging, Workplace Parking Levies (WPL), parking management and emissions-related charging (Low Emission Zones/Ultra-Low Emission Zones) – to shift transport away from congested areas and reduce air pollution.


  • Behavioural change initiatives
  • Sustainable travel infrastructure
  • Network efficiency measures
  • Charging schemes

Trusted expertise in Transport Demand Management

As leaders in the field of transport advisory, design and delivery services, our specialists understand the latest developments in TDM. These include new innovations in linking services to encourage behavioural change – such as Mobility as a Service (Maas) and similar measures. Clients also benefit from associated professions and resources across SYSTRA, including strategy development and engineering design services for road, rail and active transport modes.

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