Malaysia’s Economic Transformation Programme aimed to turn the country into a high-income nation by 2020, including more than doubling GDP per capita. Tourism had been identified as one of twelve key economic areas to help drive this transformation, particularly cruise tourism.
The study was to develop a comprehensive, market-orientated strategy for the development of Malaysia’s cruise tourism sector including a thorough analysis of existing service provision, extensive consultation with cruise lines to determine demand and final recommendations on facility development, as well as associated policy, itineraries, marketing and implementation proposals. The latter include advising on options for attracting private sector finance via the use of Public Private Partnerships (PPPs) and other infrastructure procurement strategies.
SYSTRA acted as sub-consultant on the above study providing specific inputs on the land transport access aspects of a number of proposed ports across Malaysia. The work involved assessing the potential landside demands and the infrastructure required to handle this.