{"id":26362,"date":"2026-10-13T14:00:40","date_gmt":"2026-10-13T13:00:40","guid":{"rendered":"https:\/\/www.systra.com\/uk\/?post_type=projects&#038;p=26362"},"modified":"2026-10-13T14:00:41","modified_gmt":"2026-10-13T13:00:41","slug":"developing-a-20-year-local-transport-strategy-for-worcester-city-centre","status":"publish","type":"projects","link":"https:\/\/www.systra.com\/uk\/project\/developing-a-20-year-local-transport-strategy-for-worcester-city-centre\/","title":{"rendered":"Developing a 20-year Local Transport Strategy for Worcester City Centre"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"content-top-project\">\n    <div class=\"content-top-details\">\n        <svg class=\"icon-sprite details-logo\"><use xlink:href=\"#icon_deco_systra_blanc\" \/>\n        <div class=\"title\">Technical details<\/div>\n        \t        <div class=\"single-content\">\n\t            <div class=\"subtitle\">Customer<\/div>\n\t            <div class=\"desc\">Worcester City Council<\/div>\n\t        <\/div>\n                    <div class=\"single-content\">\n                <div class=\"subtitle\">Dates<\/div>\n                <div class=\"desc\"><p>2022<\/p>\n<\/div>\n            <\/div>\n                    <div class=\"single-content\">\n                <div class=\"subtitle\">Missions<\/div>\n                <div class=\"desc\">Transport Planning Consultant<\/div>\n            <\/div>\n                    <div class=\"single-content\">\n                <div class=\"subtitle\">Localisation<\/div>\n                <div class=\"desc\">Worcester<\/div>\n            <\/div>\n                    <div class=\"single-content\">\n                <div class=\"subtitle\">Perimeter<\/div>\n                <div class=\"desc\">Movement &amp; Place, Transport Policy &amp; Strategy, Transport Planning, Public &amp; Stakeholder Consultation<\/div>\n            <\/div>\n                    <div class=\"single-content\">\n                <div class=\"subtitle\">Activity<\/div>\n                <div class=\"desc\">Cities &amp; Urban Mobility, Local Transport<\/div>\n            <\/div>\n           \n            \n    <\/div>\n\n\n\n<div class=\"wp-block-slider-projects\">\n\t\t<div class=\"wrapper-content-slider-projects\">\n\t\t\t<\/div>\n\t<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-make-worcester-city-centre-more-appealing-and-accessible-for-everyone\">How to make Worcester city centre more appealing and accessible for everyone<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dusty-blue-color has-text-color has-medium-font-size wp-block-paragraph\">Worcester City Council wanted to develop a 20-year transport strategy for Worcester city centre, with the aim of improving the movement of people and goods around the city, while enhancing sustainability and making the city more attractive to investors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The transport strategy would build on the recently developed city centre master plan, covering all modes of transport from private cars and public transport through to cycling and walking. Having supported work on the urban master plan, SYSTRA was commissioned by Worcester City Council, working in partnership with Worcestershire County Council to lead the development of its new transport strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge for SYSTRA was to find ways to create new walking, cycling and wheeling routes to improve the circulation of people around the city centre and reduce the dependency on private vehicles. The council also wanted to enhance the public realm for residents, visitors and workers, by making the most of the city\u2019s historic waterfront location. The ambition was to create a greater sense of place, support the sustainability of the high street and build a more vibrant retail centre, while respecting the area\u2019s cultural heritage.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-transport-consultants-identify-core-transport-infrastructure-objectives\">Transport consultants identify core transport infrastructure objectives<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To address the challenges facing the city\u2019s transport infrastructure, SYSTRA needed to focus on the core areas for improvement. Our transport consultants identified four strategic objectives for the new transport strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>River crossings: Worcester had relatively few options for crossing the River Severn. Proposals for improvements were required, including creating additional pedestrian and cycle crossings.<\/li>\n\n\n\n<li>Better connections: the transport strategy needed to improve the way residents, visitors and workers accessed and moved through the city, and the quality of the spaces and routes they encountered.<\/li>\n\n\n\n<li>From car park to destination: the environment for people arriving in the city by car needed to be improved, by enhancing the efficiency and quality of parking options.<\/li>\n\n\n\n<li>Sense of arrival: the city has a number of heritage assets, but they had little impact because of the poor quality of public spaces around them. Proposals were required to improve the sense of arrival at these cultural assets.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To address these issues, SYSTRA developed three inter-related work streams, the outputs of which would be combined to create the overall transport strategy for Worcester. The three work streams were:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traffic management study \u2013 looking at how traffic moved around the city centre, and the resulting impacts on congestion and the visitor experience.<\/li>\n\n\n\n<li>Car parking management study \u2013 examining parking provision and considering how this could be optimised to support the sustainability of the high street and the vibrancy of retail centres.<\/li>\n\n\n\n<li>Mode access study \u2013 exploring how people arrived in, perceived and moved around the city centre, and developing options to encourage sustainable movement and create a sense of place.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"989\" height=\"656\" src=\"https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/01\/an-example-of-traffic-flow-options.png\" alt=\"An example of traffic flow options.\" class=\"wp-image-26368\" srcset=\"https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/01\/an-example-of-traffic-flow-options.png 989w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/01\/an-example-of-traffic-flow-options-300x199.png 300w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/01\/an-example-of-traffic-flow-options-768x509.png 768w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/01\/an-example-of-traffic-flow-options-375x250.png 375w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/01\/an-example-of-traffic-flow-options-376x250.png 376w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/01\/an-example-of-traffic-flow-options-474x314.png 474w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/01\/an-example-of-traffic-flow-options-75x50.png 75w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/01\/an-example-of-traffic-flow-options-800x531.png 800w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/01\/an-example-of-traffic-flow-options-180x119.png 180w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/01\/an-example-of-traffic-flow-options-153x101.png 153w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/01\/an-example-of-traffic-flow-options-230x153.png 230w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><figcaption class=\"wp-element-caption\"><em>Figure 1: An example of traffic flow options.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-analysing-data-refining-transport-options-and-testing-solutions\">Analysing data, refining transport options and testing solutions<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-data-collection-and-stakeholder-engagement\">Data collection and stakeholder engagement<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">SYSTRA began work on the strategy by collating and analysing data from a wide range of sources, including published timetables, traffic and pedestrian counts, and data on congestion, speed and safety. We carried out an online poll to collect views on transport, car parking choices and attitudes to different transport modes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ultimate success of the strategy would rely on the support of stakeholders and elected members. We launched the project by holding one-to-one meetings with key officers to understand the issues. These were followed by targeted workshops for different stakeholder groups, including transport operators, retailers, tourist attractions, politicians, community and resident groups. The stakeholders were consulted at every stage, from initial opinion-gathering through to consultation on preferred options.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-generating-and-testing-the-options\">Generating and testing the options<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The next step was to identify and test different solutions. We developed a variety of parking, traffic management and routing options for a range of different scenarios, from minimal intervention through to an ambitious scenario involving re-routing traffic, building a new pedestrian and cycle bridge and consolidating parking on the outskirts of the city.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All of these options were tested against a set of criteria, developed in consultation with stakeholders, including deliverability, strategic fit and economic and environmental impacts. The options were informed by a benchmarking exercise of comparable European cities. They included the potential for incorporating technology and innovative practices, such as e-hire schemes, smart parking systems and Mobility-As-a-Service apps to link public transport services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also developed options to improve traffic flow and pedestrian access to the city centre, including cycle networks, bus access routes and street realignment with appropriate speed limits.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-modelling-and-refining-the-measures\">Modelling and refining the measures<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The preferred selection of measures was developed through modelling to understand their impact on traffic demand, flow, distribution and public transport routing. The modelling was carried out by the council\u2019s framework consultant. SYSTRA was responsible for scoping the model tests and liaising with the consultant to ensure they were completed efficiently for the councils. We analysed the model outputs and presented them alongside RIBA Stage 2 concept designs, with indicative costs.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"618\" height=\"614\" src=\"https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/06\/public_car_parking_map.png\" alt=\"\" class=\"wp-image-42032\" srcset=\"https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/06\/public_car_parking_map.png 618w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/06\/public_car_parking_map-150x150.png 150w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/06\/public_car_parking_map-300x298.png 300w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/06\/public_car_parking_map-474x471.png 474w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/06\/public_car_parking_map-180x179.png 180w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/06\/public_car_parking_map-153x152.png 153w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2025\/06\/public_car_parking_map-230x229.png 230w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><figcaption class=\"wp-element-caption\"><em>Figure 2: An example of the output from the strategy.<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-action-plan-offers-bright-future-for-city-residents-visitors-and-workers\">Action plan offers bright future for city residents, visitors and workers<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The option packages and concept designs were brought together by SYSTRA to produce the overarching transport strategy for Worcester city centre. This 20-year strategy provides a clear rationale for selecting options, alongside a narrative explaining the alignment with both the city centre masterplan and the four strategic objectives established at the outset.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strategy included an Action Plan, setting out short, medium and long-term priorities, as well as identifying potential funding sources. It offers an opportunity to reinvigorate Worcester city centre in the years ahead by making it easier to access via sustainable transport options, more appealing to a wider range of visitors, and more economically attractive for businesses and investors.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>View the final strategy <a href=\"https:\/\/committee.worcester.gov.uk\/documents\/s57752\/Appendix%201.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">&#8216;Worcester City Centre Transport Vision&#8217;<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">We\u2019d love to help with your next project<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons 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href=\"https:\/\/www.systra.com\/uk\/services\/behavioural-change-demand-management\/social-impacts-and-equity-in-transport\/\">\n\t\t\t\t\tRead more\t\t\t\t\t<span class=\"screen-reader-text\"> sur Social Impacts and Equity in Transport<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n    <div class=\"who-block-content-feed\">\n        \n\t\t<div class=\"tile tile--markets \">\n\t\t<figure class=\"tile__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.systra.com\/uk\/wp-content\/uploads\/2021\/02\/gettyimages-1169227800-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" \/>\n\t\t\t<figcaption class=\"tile__content\">\n\t\t\t\t\t\t\t\t\t<ul class=\"tile__tag__wrapper\">\n\t\t\t\t\t\t<li 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