{"id":78354,"date":"2026-08-11T07:16:35","date_gmt":"2026-08-11T06:16:35","guid":{"rendered":"https:\/\/www.systra.com\/uk\/?p=78354"},"modified":"2026-08-14T04:08:31","modified_gmt":"2026-08-14T03:08:31","slug":"fusion-how-systras-groundbreaking-study-will-transform-the-future-of-travel-data-in-the-uk","status":"publish","type":"post","link":"https:\/\/www.systra.com\/uk\/news\/fusion-how-systras-groundbreaking-study-will-transform-the-future-of-travel-data-in-the-uk\/","title":{"rendered":"FUSION: How SYSTRA\u2019s groundbreaking study will transform the future of travel data in the UK\u00a0\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Department for Transport\u2019s (DfT) <a href=\"https:\/\/assets.publishing.service.gov.uk\/media\/6915e28cb49cc4434516176b\/fusion-project-summary-report.pdf\">FUSION project<\/a>, led by SYSTRA with research partners <a href=\"https:\/\/www.travelai.info\/\">TravelAi<\/a> and <a href=\"https:\/\/yonderdatasolutions.com\/\">Yonder Data Solutions (YDS)<\/a>, set out to tackle one of the biggest challenges in UK transport planning: the lack of accurate, high-resolution, longitudinal data on how different people actually travel.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In an era shaped by the rise of micromobility, fragmented multimodal travel and hybrid working patterns, the limitations of traditional data collection methods have become increasingly apparent and are now starting to show their age. More may be possible using new data sources, such as from mobile phones, and tools, such as AI.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">FUSION set out to understand whether a new, scalable method can be developed to integrate high-volume smartphone-sensor derived \u2018big data\u2019 collected through the MyWays app with traditional contextual survey \u2018deep data\u2019 such as socio-demographic information and qualitative insights. Together these data sources will provide a much richer picture of travel behaviour, fusing the where, when and how with the why. This then provides demographic information which allows specific policy and evaluation needs to be targeted. Using privacy-preserving methods and advanced analytics, the project demonstrated how these emerging datasets can enhance, validate, and modernise the evidence base used in UK transport planning.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The FUSION project demonstrates how the UK can evolve from the occasional, survey-dependent insights into\u202fcapturing timely, dynamic real-world travel behaviour insights that are capable of supplying policymakers with an ongoing, reliable evidence base. It offers a blueprint for a new era of data-driven transport policy, one where real-world movement patterns can be monitored continuously, analysed responsibly, and used to build a more efficient, safer, more inclusive transport system for the UK and perhaps beyond.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Contact our team <a href=\"https:\/\/www.systra.com\/uk\/contact\/\">here<\/a> to find out more about the FUSION project and the services our specialists can provide.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To download the full report, <a href=\"https:\/\/assets.publishing.service.gov.uk\/media\/6915e28cb49cc4434516176b\/fusion-project-summary-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a>.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Over six months, a single app recorded more than two million individual journey legs revealing travel insights never seen before in the UK. Caroline Broughton-Smith from SYSTRA\u2019s Data Science Team explains the latest research implications for future data collection in the UK.<\/p>\n","protected":false},"author":115,"featured_media":78355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"4782,16915,9981,2522,14373,52967","_relevanssi_noindex_reason":"","_aisignal_markdown_converter_excluded":false,"footnotes":""},"categories":[936],"tags":[],"class_list":["post-78354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>FUSION: How SYSTRA\u2019s groundbreaking study will transform the future of travel data in the UK\u00a0\u00a0 - SYSTRA UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FUSION: How SYSTRA\u2019s groundbreaking study will transform the future of travel data in the UK\u00a0\u00a0\" \/>\n<meta property=\"og:description\" content=\"Over six months, a single app recorded more than two million individual journey legs revealing travel insights never seen before in the UK. 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