{"id":9181,"date":"2022-10-10T12:00:59","date_gmt":"2022-10-10T10:00:59","guid":{"rendered":"https:\/\/www.systra.com\/uk\/?post_type=expert_insights&p=9181"},"modified":"2023-09-14T15:14:06","modified_gmt":"2023-09-14T13:14:06","slug":"effective-communication-and-engagement","status":"publish","type":"expert_insights","link":"https:\/\/www.systra.com\/uk\/expert_insights\/effective-communication-and-engagement\/","title":{"rendered":"Effective Communication and Engagement"},"content":{"rendered":"\n

The new era of Local Transport Plans (LTPs) will require increased focus on addressing the challenges associated with climate change, economic growth and new technologies.<\/strong><\/p>\n\n\n\n

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Successful delivery of the New Era LTPs will require effective communication and engagement because to be successful they are likely to involve significant adjustment in people\u2019s day to day travel habits including modal shift, frequency of travel and changes in travel destinations.<\/p>\n\n\n\n

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With all significant change there will be sections of society that need to be convinced that the way forward is the right one and that the changes in their day-to-day habits are justified. Effective, inclusive communication and engagement will be required throughout the development and implementation of the LTP strategies and policies to ensure they are both deliverable and effective in addressing the future environmental, societal, and economic needs of UK. Addressing different segments of society, who have distinct beliefs and priorities in relation to transport, will also be crucial to influencing behaviour \u2013 a one size fits all approach to this challenge is unlikely to be effective.<\/p>\n\n\n\n

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Areas where effective communication and engagement are likely to be required during the LTP process include:<\/p>\n\n\n\n

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