{"id":7114,"date":"2023-05-11T12:00:46","date_gmt":"2023-05-11T10:00:46","guid":{"rendered":"https:\/\/www.systra.com\/uk\/?post_type=expert_insights&#038;p=7114"},"modified":"2023-09-14T15:30:57","modified_gmt":"2023-09-14T13:30:57","slug":"setting-the-scene-gaining-insight-through-gathering-evidence","status":"publish","type":"expert_insights","link":"https:\/\/www.systra.com\/uk\/expert_insights\/setting-the-scene-gaining-insight-through-gathering-evidence\/","title":{"rendered":"Setting the Scene &#8211; Gaining Insight through Gathering Evidence"},"content":{"rendered":"\n<p class=\"has-light-eggplant-color has-text-color has-medium-font-size\"><strong>In a world unnerved by uncertainties, what\u2019s certain in the transport planning world is that every local transport authority in England has a statutory duty to develop its Local Transport Plan (LTP4) setting out its vision for future transport and travel infrastructure. It\u2019s also not in doubt that since LTP3 &#8211; now over 12 years old &#8211; the world has changed considerably, making them no longer relevant to meet today\u2019s challenges and opportunities.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One of those opportunities is \u2018data\u2019, which has changed enormously. Today, we have much potential through utilising the right data sets combined with introducing new data systems, the ability to have real time analysis, and more importantly the ability to automate the reporting of a project\u2019s impact.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>All LTPs must tell a story. The art of good story telling is to first set the scene. That means giving sufficient information to allow the reader (DfT) to picture the local transport environment clearly. In other words, demonstrate with evidence (and data) your area, the challenges, and your proposed solutions.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>At SYSTRA we know all about data &#8211; we know about gathering it, as well as interrogating, analysing and presenting it.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There\u2019s an abundance of data sources out there to give context to your story. We pulled together the graphic below to highlight the web of data that\u2019s available at your fingertips today &#8211; from population data for age, socio-economic and housing profiles to air quality, flood risk, and planning applications; then there\u2019s specific transport data on car ownership and car, bus, rail and cycle use data. That\u2019s not to mention the swathe of new data that can be derived from sources including social media to identify transport demand and trends; CCTV capturing footfall at major trip attractors or events; ridesharing and micro-mobility use data; and aggregated mobile phone data for \u2018origin and destination\u2019 information.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"481\" src=\"https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2023\/06\/setting-the-scene-diagram-1024x481.jpg\" alt=\"setting-the-scene-diagram\" class=\"wp-image-7115\" srcset=\"https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2023\/06\/setting-the-scene-diagram-1024x481.jpg 1024w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2023\/06\/setting-the-scene-diagram-300x141.jpg 300w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2023\/06\/setting-the-scene-diagram-768x360.jpg 768w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2023\/06\/setting-the-scene-diagram-474x222.jpg 474w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2023\/06\/setting-the-scene-diagram-1352x635.jpg 1352w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2023\/06\/setting-the-scene-diagram-800x375.jpg 800w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2023\/06\/setting-the-scene-diagram-180x84.jpg 180w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2023\/06\/setting-the-scene-diagram-153x72.jpg 153w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2023\/06\/setting-the-scene-diagram-230x108.jpg 230w, https:\/\/www.systra.com\/uk\/wp-content\/uploads\/sites\/11\/2023\/06\/setting-the-scene-diagram.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let\u2019s not overstate the obvious on choosing your data wisely, but instead be sure that the data you choose helps to tell your area\u2019s story. It should begin by presenting a baseline on transport, accessibility and the environment, which will then allow you to showcase the challenging but achievable local transport plan objectives for your area, and the programme for achieving these objectives.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The next step is interrogating the data. Asking questions such as:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>How can the data be used to address specific challenges such as traffic congestion or accessibility?<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>How can the data be used to engage with stakeholders to ensure that their needs are reflected?<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>How can the data be used to encourage sustainable travel patterns?<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There are of course practical considerations such as the reliability of the data, any perceived biases, whether the data can be presented visually, and if it can easily be integrated with other datasets.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our team of data analysts work with data sets every day to explain and provide answers to these types of questions.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Just remember, setting the scene with good use of data will immerse the reader into your way of thinking.<\/p>\n\n\n\n<div style=\"height:83px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-dirty-purple-color has-pale-mauve-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.systra.com\/uk\/register\/join-our-community\/\">JOIN OUR COMMUNITY<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"featured_media":6530,"template":"","type-insight":[345],"class_list":["post-7114","expert_insights","type-expert_insights","status-publish","has-post-thumbnail","hentry","type-insight-creating-places-that-thrive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Setting the Scene - Gaining Insight through Gathering Evidence - SYSTRA UK SYSTRA UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setting the Scene - Gaining Insight through Gathering Evidence\" \/>\n<meta property=\"og:description\" content=\"In a world unnerved by uncertainties, what\u2019s certain in the transport planning world is that every local transport authority in England has a statutory duty to develop its Local Transport Plan (LTP4) setting out its vision for future transport and travel infrastructure. 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