---
title: "Social & Market Research"
url: "https://www.systra.com/uk/services/research-consultation-evaluation/social-market-research/"
type: services
date_published: 2023-06-20
date_modified: 2023-09-12
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canonical: "https://www.systra.com/uk/services/research-consultation-evaluation/social-market-research/"
featured_image: "https://www.systra.com/uk/wp-content/uploads/sites/11/2023/06/social-market-research-header-2-scaled.jpg"
type-service:
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---

# Social & Market Research

![Social & Market Research](https://www.systra.com/uk/wp-content/uploads/sites/11/2023/06/social-market-research-header-2-scaled.jpg)

**SYSTRA’s dedicated Social & Market Research Team has over 40 years of experience in the management and provision of social and market research. The team provides high-quality, customised quantitative and qualitative research and analysis, coupled with expert interpretation and advisory services – for the transport, environment, sustainability, water and energy sectors.**

### Insights for evidence-based decision-making

The challenges facing decision makers have never been greater. In the public
sector there is an increased focus on providing an evidence base for
decision-making, encouraging accountability for public funding, and on providing
thorough evaluations of policies, strategies, schemes, services and products. In
the private sector, competition has intensified, with regulatory and market
forces meaning businesses must focus more than ever on meeting customer needs
and expectations to survive.

Addressing these challenges requires specialist research skills to provide
up-to-date knowledge and insight to inform decision making. Organisations need
help understanding when and how to undertake research, to gain the accurate
insights they need into consumer and user behaviours and preferences.

Our dedicated Social & Market Research team uses wide-ranging online and offline
qualitative and quantitative research techniques to provide clients with
high-quality insights, analysis and evidence to support their policy and
commercial decisions.

### our experience

Discover how SYSTRA provides expert insight and advice to support decision
making, policy development and strategy.

[VIEW CASE STUDIES](https://www.systra.com/uk/our-projects/)

![insights-6](https://www.systra.com/uk/wp-content/uploads/sites/11/2023/05/insights-6-1024x645.jpg)

**SYSTRA’s Social & Market Research team works collaboratively with clients to provide the robust evidence required to support decision-making and policy and commercial development in the transport, environment, sustainability, water and energy sectors.**

We undertake full service social and market research, helping clients explore
issues relating to transport and road safety, the environment, sustainability,
water, energy and behaviour change.

### Our specialisms

We help central and local government departments, regulators, passenger
transport executives and transport operators to understand behaviour and the
factors that affect choices. We help them to:

- **Forecast future demand;**

- **Identify which services and service attributes people value most and how much they would pay for them;**

- **Uncover the barriers faced by people in using services and how these can be overcome;**

- **Track satisfaction and attitudes, and understand how these vary by people with different characteristics;**

- **Promote social inclusion and improve quality of life;**

- **Develop and evaluate policy, strategies and brands; and**

- **Determine the factors that could predict behavioural change, under different scenarios or following different interventions.**

Our researchers also help the environment and sustainability sector, and water
and energy companies and regulators, to understand the needs and priorities of
the public, helping to create practical and sustainable ways to overcome
challenges and meet increasing demand for water and energy.

We help clients identify the key motivators and the most effective channels of
communication for encouraging behavioural change, such as conserving water,
improving energy efficiency or other sustainable actions. Our insights can also
support the development of business cases for key industry programmes, such as
smart metering.

_“Very happy to confirm it’s another brilliant piece of work. Many thanks for the hard work on this.” _
– Transport for Wales, Ticketing Research

### Innovation in research and statistical analysis

The Social & Market Research team at SYSTRA has a reputation for innovation and
a passion for technical rigour and problem solving. We work closely with clients
to understand the issues involved in any project, and to find bespoke research
solutions to uncover the insights and data required.

Our dedicated team has expertise in a wide range of research and statistical
techniques, including helping clients to understand behavioural differences
between different groups of people, to support the development of more targeted
interventions.

We have a strong track record of undertaking research with groups that are
traditionally hard to reach, including children, young people and the elderly,
disabled people, refugees and asylum seekers, LGBTQIA+ groups, minority ethnic
and faith groups, and victims of crime.

![296-credit-clive_totman-copy-min_181106_163539](https://www.systra.com/uk/wp-content/uploads/sites/11/2023/06/296-credit-clive_totman-copy-min_181106_163539.jpg)

### Quantitative and qualitative research techniques

e deploy a wide range of quantitative and qualitative research techniques,
depending on the requirements of the project. These include:

- Face-to-face, telephone, postal and online surveys;
- Focus groups and in-depth interviews;
- Deliberative workshops;
- Ethnographic research and accompanied journeys;
- Online communities;
- Mystery shopping;
- Public and stakeholder consultations;
- Evidence reviews;
- Secondary data analysis and meta-analysis; and
- Stated preference and Willingness to Pay.

We manage all stages of research, from design and fieldwork, through to
analysis, reporting and presentation of results.

### Research collaborations with university partners

The research we carry out is enhanced by our ongoing collaboration with
universities. Our academic partnerships bring external oversight and serve as a
source of peer review to our research programmes, adding value for our clients.

### Targeted and relevant reports

Our adaptable approach to analysis and reporting means we can report on the
findings of our research in a way that is most relevant for our clients.
Ultimately, our insights and reports help clients to ensure that their
proposals, policies, strategies, schemes, services, products and interventions
are developed to address the issues of those researched, maximising benefits and
minimising barriers.

We’d love to help with your next project

[Connect with our Specialists](https://www.systra.com/uk/contact/business/)

### you may also like

![Expert Insights](https://www.systra.com/uk/wp-content/uploads/sites/11/2023/05/media-enquiries-1024x645.jpg)

_Expert's Insights Read more sur Expert's Insights_

![strategic-traffic-modelling-website-header](https://www.systra.com/uk/wp-content/uploads/sites/11/2023/06/strategic-traffic-modelling-website-header-1024x645.jpg)

_About Us Read more sur About Us_

![sustainability_header](https://www.systra.com/uk/wp-content/uploads/sites/11/2025/10/sustainability_header-1024x645.jpg)

_Sustainability at SYSTRA Read more sur Sustainability at SYSTRA_

[JOIN OUR COMMUNITY](https://www.systra.com/uk/register/join-our-community/)

![](https://www.systra.com/uk/wp-content/uploads/sites/11/2023/03/careers-1024x323.jpg)

Find out what its like to work at SYSTRA, rewards, benefits and about different
career pathways including
[apprenticeships](https://www.systra.com/uk/careers/early-careers/apprenticeships/)
and [graduate](https://www.systra.com/uk/careers/early-careers/graduates/)
opportunities.

[SEARCH CAREERS](https://www.systra.com/uk/careers/start-a-career-at-systra/)

## Check our other services

### Technical Systems

### Transport Advisory

### Modelling and Appraisal

### Engineering & Design Management

### Development & Infrastructure

### Data Science and Visualisation

### Environmental Advisory

### Innovation

### Digital Solutions & Software Development

### Environmental Strategy