---
title: "Connecting Cheltenham Connectivity & Modal Shift Strategy"
url: "https://www.systra.com/uk/project/connecting-cheltenham-connectivity-modal-shift-strategy/"
type: projects
date_published: 2023-06-20
date_modified: 2026-05-07
schema:
  @type: WebPage
language: en-GB
word_count: 533
reading_time: 3 min
canonical: "https://www.systra.com/uk/project/connecting-cheltenham-connectivity-modal-shift-strategy/"
featured_image: "https://www.systra.com/uk/wp-content/uploads/sites/11/2023/06/connecting-cheltenham-project-scaled.jpg"
type-market:
  - "Cities & Urban Mobility"
  - Sustainable Transport
project-market:
  - Active Travel
  - "Cities & Urban Mobility"
  - "Streets & Placemaking"
  - Transport
project-location:
  - England
  - West Midlands
type-service:
  - "Development & Infrastructure"
---

# Connecting Cheltenham Connectivity & Modal Shift Strategy

![Connecting Cheltenham](https://www.systra.com/uk/wp-content/uploads/sites/11/2023/06/connecting-cheltenham-project-scaled.jpg)

## A Move towards low carbon geographic connectivity

**Connecting Cheltenham is Cheltenham Borough Council’s ambitious vision for transport to help tackle the climate emergency.**

The Council’s Connecting Cheltenham strategy aims to develop the local transport
network to put people first, prioritise walking and cycling for short trips as
well as effective public transport for localised journeys and encourage a shift
toward low carbon geographic connectivity for longer journeys.

![Connecting Cheltenham Connectivity & Modal Shift Strategy](https://www.systra.com/uk/wp-content/uploads/sites/11/2023/06/cheltenham2-1.jpg)

SYSTRA was appointed by Cheltenham Borough Council (CBC) to produce a high level
transport strategy to deliver modal shift in order to support the council’s
pledge to make Cheltenham carbon-neutral by 2030, integrate new development into
the existing transport network, and help deliver Cheltenham’s wider place-
making agenda.

Connecting Cheltenham is evidence based, following extensive baseline data
collection and analysis, and sets out the long-term strategy and delivery plan
for transport in Cheltenham. The strategy endeavours to: accommodate growth
including increases in travel demand, while also boosting sustainable travel
mode share; improve accessibility and connectivity; maximise environmental,
social and health benefits; and ultimately the strategy will inform Cheltenham’s
inputs into Gloucestershire’s LTP review.

### Outcomes-Focussed Approach

The strategy proposes six desired outcomes and four targets against which
projects coming forward should be tested to ensure that the wide range of issues
that transport impacts are addressed, not just those that can be measured. The
targets include a mode share target and two ‘Vision Zero’ Targets. These ‘vision
zero’ targets reflect the desire to set high long term aspirations for key areas
of concern and then pursuing year on year progress towards these targets.

Six cross-cutting programmes have been proposed, including a likely broad cost
envelope. The six programmes of delivery are as follows:

- Strategic Connections
- Liveable Street
- Cycle Cheltways
- Interchange and Public Transport
- Behaviour Change
- Technology and Information

These programmes will deliver the aspirations identified in the identified
outcomes and targets in order to create a Cheltenham of tomorrow that will be
highly liveable and well connected through increased walking, cycling, and
public transport use.

Some examples of projects in Active Travel, Cities & Urban Mobility, Streets &
Placemaking, Transport

[  Transport for the North: Spatial Data Visualisation Platform  ](https://www.systra.com/uk/project/transport-for-the-north-data-visualisation-platform/)
[  IAMP: Building an advanced manufacturing park for Sunderland and South Tyneside ](https://www.systra.com/uk/project/iamp-building-an-advanced-manufacturing-park-for-sunderland-and-south-tyneside/)
[  Derby – Nottingham Future Transport Mobility Zone ](https://www.systra.com/uk/project/derby-nottingham-future-transport-mobility-zone/)
[  Transport Decarbonisation Strategy for Dalton Industrial Estate ](https://www.systra.com/uk/project/transport-decarbonisation-strategy-for-dalton-industrial-estate/)
[  Transport North East: Bus Fare Scheme Attracts More Passengers ](https://www.systra.com/uk/project/transport-north-east-bus-fare-subsidy-scheme-attracts-more-passengers/)
[  Evaluation of the TfGM: Cycle and Stride for Active Lives Programme ](https://www.systra.com/uk/project/evaluation-of-the-tfgm-cycle-and-stride-for-active-lives-programme/)

[ See a selection of SYSTRA's projects ](https://www.systra.com/uk/project/evaluation-of-the-tfgm-cycle-and-stride-for-active-lives-programme/)