---
title: "Bus franchising: one size does not fit all"
url: "https://www.systra.com/uk/expert_insights/bus-franchising-one-size-does-not-fit-all/"
type: expert_insights
date_published: 2024-09-13
date_modified: 2024-09-13
schema:
  @type: WebPage
language: en-GB
word_count: 712
reading_time: 4 min
canonical: "https://www.systra.com/uk/expert_insights/bus-franchising-one-size-does-not-fit-all/"
featured_image: "https://www.systra.com/uk/wp-content/uploads/sites/11/2024/09/unrecognisable-people-holding-handles-above-them-on-bus-featured-header-image.png"
type-insight:
  - Buses
---

# Bus franchising: one size does not fit all

![A photo of hands holding on to the handles above their heads on a bus](https://www.systra.com/uk/wp-content/uploads/sites/11/2024/09/unrecognisable-people-holding-handles-above-them-on-bus-featured-header-image.png)

**A package of measures to empower local leaders to take control of their bus services has been unveiled this week (9 September 2024) by Transport Secretary Louise Haigh – the first stop on the journey to better buses.**

Legislation, laid before Parliament this week, gives all local transport
authorities across England new powers to run their own bus services – powers
previously limited to mayoral combined authorities. The move means that local
leaders across the country can deliver services in a way that suits the needs of
their communities.

Greater Manchester has already pioneered a London-style franchise system, taking
bus services back into public control. This model involves a central public body
contracting services to private operators through competitive bidding, rather
than on-the-road competition. This approach has generated excitement and is seen
by some as a solution to the UK’s bus-related issues. Critics argue that the
decline in bus services across the UK is due to privatisation and deregulation,
contrasting it with the success of London’s franchised network, which benefits
from integrated planning, fare structures, and coordination with other transport
modes.

However, the decline in bus services predates these changes and is largely
attributed to increased car use and government policies favouring road building.
While London’s franchising model is successful, it may not be suitable for
smaller towns, cities, or rural areas with less demand. These regions might need
alternative franchising and bus regulation models.

Franchising or municipal models involve administrative costs and risks currently
borne by private operators. Since the 1980s, UK buses (excluding Northern
Ireland) have operated commercially, so a shift to franchising would require
significant learning for operators, local authorities and consultants. The ideal
of small and medium-sized private operators competing for routes is unrealistic
in many areas, as seen in Greater Manchester, where large operators dominate due
to economies of scale.

![A bus blurred driving in London. The bus is red and is in the bus lane.](https://www.systra.com/uk/wp-content/uploads/sites/11/2024/09/bus-blur-1024x604.jpg)

Some local politicians may prefer fully municipal bus services, but this is
currently only legal in Scotland. With planned legislation changes, local
authorities will need guidance on setting up operations and managing financial
risks. Examples like Pembrokeshire County Council, which runs a rural in-house
municipal service, show potential.

An intermediate solution for smaller cities and rural areas could be enhanced
partnerships with private operators. Transport for Cornwall exemplifies this
approach, working closely with private operators to create a locally branded,
integrated service with coordinated fares, leveraging private sector expertise
while avoiding the costs of a new public body. This has led to near pre-Covid
usage levels.

Greater public intervention in bus services can improve networks, making them
more responsive to economic growth, inequality, and carbon net-zero goals. Local
authorities can better enforce standards for emissions, accessibility, and
comfort through franchising or enhanced partnerships. However, gains from
franchising depend on a wider integrated transport strategy, as seen in London,
where bus use rose due to bus priority networks, integrated ticketing and
traffic congestion.

Community engagement and local identity are also crucial. Brighton and Hove,
served by private operators, has high bus usage due to a strong bus users’ group
working with the council. Franchising can yield excellent results, but a
one-size-fits-all approach is impractical. The future of UK buses will rely on
varied, locally tailored approaches balancing public and private sector
strengths. Flexibility, a key advantage of buses, will be essential in
revitalising local communities.

![modern-public-transport-interior](https://www.systra.com/uk/wp-content/uploads/sites/11/2024/07/modern-public-transport-interior-1024x645.jpg)

- Expert Insights

Richard JEREMY

### A Reset of Rural Public Transport

[ Read more ](https://www.systra.com/uk/expert_insights/a-reset-of-rural-public-transport/)

![A bus blurred driving in London. The bus is red and is in the bus lane.](https://www.systra.com/uk/wp-content/uploads/sites/11/2024/09/bus-blur-1024x604.jpg)

_markets Bus Read more sur Bus_

![fares-and-ticketing-strategy-header](https://www.systra.com/uk/wp-content/uploads/sites/11/2023/06/fares-and-ticketing-strategy-header-1024x645.jpg)

_services Fares and Ticketing Strategy Read more sur Fares and Ticketing Strategy_

[JOIN OUR COMMUNITY](https://www.systra.com/uk/register/join-our-community/)