{"id":11983595,"date":"2023-07-21T09:18:00","date_gmt":"2023-07-21T07:18:00","guid":{"rendered":"https:\/\/www.systra.com\/singapore\/?post_type=markets&#038;p=11983595"},"modified":"2023-10-02T18:21:42","modified_gmt":"2023-10-02T16:21:42","slug":"business-market-social-research","status":"publish","type":"markets","link":"https:\/\/www.systra.com\/singapore\/markets\/transport-planning\/business-market-social-research\/","title":{"rendered":"Business, Market &amp; Social Research"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-blanc-color has-light-eggplant-background-color has-text-color has-background\"><strong>SYSTRA&#8217;s Business, Market and Social Research Group (BMSR) undertakes a wide range of consulting, market research and household surveys for both the public and private sectors.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>SYSTRA  employs market-research techniques such as focus groups, interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data for a range of clients.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Market research is a very important component of business strategy. It is an organised effort to gather information about target markets or customers and can be used in maintaining competitiveness over competitors. It also provides important information to identify and analyse market need, market size and competition.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-our-servcies-cover\">OUR SERVCIES COVER<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Air Travel Passenger Research<\/li>\n\n\n\n<li>Cruise Operations + Management Planning<\/li>\n\n\n\n<li>Customer Satisfaction Research<\/li>\n\n\n\n<li>Household Interview Surveys<\/li>\n\n\n\n<li>Market &amp; Strategy Assessment<\/li>\n\n\n\n<li>Opinion Surveys<\/li>\n\n\n\n<li>Social Research + Public Opinion Polls<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"814\" height=\"450\" src=\"https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/sites\/17\/2023\/07\/travel-surveys.jpg\" alt=\"\" class=\"wp-image-11984054\" srcset=\"https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/sites\/17\/2023\/07\/travel-surveys.jpg 814w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/sites\/17\/2023\/07\/travel-surveys-300x166.jpg 300w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/sites\/17\/2023\/07\/travel-surveys-768x425.jpg 768w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/sites\/17\/2023\/07\/travel-surveys-474x262.jpg 474w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/sites\/17\/2023\/07\/travel-surveys-198x108.jpg 198w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/sites\/17\/2023\/07\/travel-surveys-800x442.jpg 800w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/sites\/17\/2023\/07\/travel-surveys-180x100.jpg 180w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/sites\/17\/2023\/07\/travel-surveys-153x85.jpg 153w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/sites\/17\/2023\/07\/travel-surveys-230x127.jpg 230w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-our-experience-in-singapore\">OUR EXPERIENCE in Singapore<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>SYSTRA have had extensive and in-depth involvement in a wide variety of transport studies in Singapore over many years, an involvement which continues to the present day.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>SYSTRA is usually responsible for overall management of the study, providing design inputs to the questionnaires and responsible for data analysis and expansion.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Our most directly relevant experience is that we worked on : <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Household Interview Survey in 2016-2017<\/li>\n\n\n\n<li>Downtown Line 2 and 3 in 2016-2018<\/li>\n\n\n\n<li>Travel Behaviour Survey in 2012<\/li>\n\n\n\n<li>Household Interview Survey in 2008<\/li>\n\n\n\n<li>Household Interview and Stated Preference Survey in 2004<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/2020\/07\/equipes-logo-systra-1024x684.jpg\" alt=\"\" class=\"wp-image-1000002542\" srcset=\"https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/2020\/07\/equipes-logo-systra-1024x684.jpg 1024w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/2020\/07\/equipes-logo-systra-300x200.jpg 300w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/2020\/07\/equipes-logo-systra-768x513.jpg 768w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/2020\/07\/equipes-logo-systra-375x250.jpg 375w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/2020\/07\/equipes-logo-systra-376x250.jpg 376w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/2020\/07\/equipes-logo-systra-474x316.jpg 474w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/2020\/07\/equipes-logo-systra-75x50.jpg 75w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/2020\/07\/equipes-logo-systra-800x534.jpg 800w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/2020\/07\/equipes-logo-systra-180x120.jpg 180w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/2020\/07\/equipes-logo-systra-153x102.jpg 153w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/2020\/07\/equipes-logo-systra-230x154.jpg 230w, https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/2020\/07\/equipes-logo-systra.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-added-value\">ADDED Value<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our extensive experience ensures that we have a solid appreciation for the importance of management and quality control during survey administration in enabling effective processing and control of data.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>SYSTRA is well aware of potential problems during the survey process including ways to identify and address them to minimise subsequent abortive work and safeguard the quality of the data.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-slider-projects\">\n\t\t\t<h2 class=\"h2like\">OUR SIGNATURE PROJECTS<\/h2>\n\t\t<div class=\"wrapper-content-slider-projects\">\n\t\t\t\t\t<ul class=\"content-slider-projects\">\n\t\t\t\t\t\t\t\t\t<li class=\"single-slider-projects\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/sites\/17\/2023\/10\/project-sheet-474x474.png\" \n\t\t\t\t\t\t\talt=\"Google Relocation Transportation Plan, Singapore\"\n\t\t\t\t\t\t\twidth=\"474\" \n\t\t\t\t\t\t\theight=\"474\"\n\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\tclass=\"slider-background-image\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t<div class=\"slider-content\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.systra.com\/singapore\/project\/google-relocation-transportation-plan-singapore\/\" class=\"link-slider-projects\">\n\t\t\t\t\t\t\t\t<span>Google Relocation Transportation Plan, Singapore<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"single-slider-projects\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/sites\/17\/2023\/10\/project-sheet-474x474.png\" \n\t\t\t\t\t\t\talt=\"Taxi Surveys, Singapore\"\n\t\t\t\t\t\t\twidth=\"474\" \n\t\t\t\t\t\t\theight=\"474\"\n\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\tclass=\"slider-background-image\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t<div class=\"slider-content\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.systra.com\/singapore\/project\/taxi-surveys-singapore\/\" class=\"link-slider-projects\">\n\t\t\t\t\t\t\t\t<span>Taxi Surveys, Singapore<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"single-slider-projects\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/sites\/17\/2023\/10\/project-sheet-474x474.png\" \n\t\t\t\t\t\t\talt=\"Domestic Ferry, Singapore\"\n\t\t\t\t\t\t\twidth=\"474\" \n\t\t\t\t\t\t\theight=\"474\"\n\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\tclass=\"slider-background-image\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t<div class=\"slider-content\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.systra.com\/singapore\/project\/domestic-ferry-singapore\/\" class=\"link-slider-projects\">\n\t\t\t\t\t\t\t\t<span>Domestic Ferry, Singapore<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"single-slider-projects\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/sites\/17\/2023\/10\/project-sheet-474x474.png\" \n\t\t\t\t\t\t\talt=\"Multi-Storey Bus Depots, Singapore\"\n\t\t\t\t\t\t\twidth=\"474\" \n\t\t\t\t\t\t\theight=\"474\"\n\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\tclass=\"slider-background-image\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t<div class=\"slider-content\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.systra.com\/singapore\/project\/multi-storey-bus-depots-singapore\/\" class=\"link-slider-projects\">\n\t\t\t\t\t\t\t\t<span>Multi-Storey Bus Depots, Singapore<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"single-slider-projects\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/sites\/17\/2023\/10\/project-sheet-474x474.png\" \n\t\t\t\t\t\t\talt=\"Bandung Central Station, Indonesia\"\n\t\t\t\t\t\t\twidth=\"474\" \n\t\t\t\t\t\t\theight=\"474\"\n\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\tclass=\"slider-background-image\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t<div class=\"slider-content\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.systra.com\/singapore\/project\/bandung-central-station-indonesia\/\" class=\"link-slider-projects\">\n\t\t\t\t\t\t\t\t<span>Bandung Central Station, Indonesia<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"single-slider-projects\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/sites\/17\/2023\/10\/project-sheet-474x474.png\" \n\t\t\t\t\t\t\talt=\"Mount Faber Concept, Singapore\"\n\t\t\t\t\t\t\twidth=\"474\" \n\t\t\t\t\t\t\theight=\"474\"\n\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\tclass=\"slider-background-image\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t<div class=\"slider-content\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.systra.com\/singapore\/project\/mount-faber-concept-singapore\/\" class=\"link-slider-projects\">\n\t\t\t\t\t\t\t\t<span>Mount Faber Concept, Singapore<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"single-slider-projects\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/www.systra.com\/singapore\/wp-content\/uploads\/sites\/17\/2023\/10\/project-sheet-474x474.png\" \n\t\t\t\t\t\t\talt=\"Dau Giay-Phan Thiet Expressway PPP, Vietnam\"\n\t\t\t\t\t\t\twidth=\"474\" \n\t\t\t\t\t\t\theight=\"474\"\n\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\tclass=\"slider-background-image\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t<div class=\"slider-content\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.systra.com\/singapore\/project\/dau-giay-phan-thiet-expressway-ppp-vietnam\/\" class=\"link-slider-projects\">\n\t\t\t\t\t\t\t\t<span>Dau Giay-Phan Thiet Expressway PPP, Vietnam<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n<p class=\"has-text-align-center\">How can our experts help?<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-dirty-purple-background-color has-background wp-element-button\" href=\"https:\/\/www.systra.com\/singapore\/contact\/\">get in touch<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SYSTRA&#8217;s Business, Market and Social Research Group (BMSR) undertakes a wide range of consulting, market research and household surveys for both the public and private sectors. SYSTRA employs market-research techniques such as focus groups, interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data for a range of [&hellip;]<\/p>\n","protected":false},"featured_media":1000004182,"parent":11983696,"menu_order":0,"template":"","type-market":[11],"class_list":["post-11983595","markets","type-markets","status-publish","has-post-thumbnail","hentry","type-market-transport-planning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Business, Market &amp; Social Research - SYSTRA Singapore<\/title>\n<meta name=\"description\" content=\"Business, Market &amp; Social Research - SYSTRA Singapore, consulting and engineering firm, world leader in public transport infrastructure engineering.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business, Market &amp; 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