{"id":9238,"date":"2023-06-23T11:59:07","date_gmt":"2023-06-23T09:59:07","guid":{"rendered":"https:\/\/www.systra.com\/ireland\/?post_type=services&#038;p=9238"},"modified":"2023-11-23T11:54:39","modified_gmt":"2023-11-23T11:54:39","slug":"fares-ticketing-strategy","status":"publish","type":"services","link":"https:\/\/www.systra.com\/ireland\/services\/transport-strategy\/fares-ticketing-strategy\/","title":{"rendered":"Fares and Ticketing Strategy"},"content":{"rendered":"\n<p class=\"has-dusty-blue-color has-text-color has-medium-font-size\"><strong>SYSTRA helps governments, local authorities, rail and bus operators to design and implement fares, ticketing strategies and payment systems that address local needs and attract more passengers onto public transport.<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-delivering-value-and-transparency-in-transport-fares-and-ticketing\">Delivering value and transparency in transport fares and ticketing  <\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Encouraging greater use of public transport is an important priority for government departments and local authorities, as well as for bus and rail operators. Setting fares at the right level and offering simple and accessible ticketing and payment systems are key to maintaining and increasing public transport uptake.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Setting and modifying fares and ticketing strategies requires a detailed understanding of the revenue landscape, and how passengers are likely to respond to changes in fares or payment methods. It is assumed that passengers simply want low fares, but the reality is that value for money and transparency are seen as far more important. Governments, local authorities and transport operators require expert support to help establish the right fare strategies, payment and ticketing systems for each public transport service.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The transport experts at SYSTRA have a broad range of experience in the public transport industry, across operational and strategic roles. We have unrivalled experience of advising on all aspects of fare setting, payment methods and ticketing technology.<\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-image-fill has-griplusclair-background-color has-background\"><div class=\"wp-block-media-text__content\">\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-featured-projects\">our experience<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-noir-color has-text-color has-medium-font-size\">Discover how SYSTRA has transformed ideas into deliverable strategies, for implementing new infrastructure or making a step change in service provision.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-griplusclair-color has-dusty-blue-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.systra.com\/ireland\/our-projects\/\" style=\"border-radius:100px\">VIEW CASE STUDIES<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/05\/strategy-3-1024x645.jpg);background-position:50% 50%\"><img decoding=\"async\" width=\"1024\" height=\"645\" src=\"https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/05\/strategy-3-1024x645.jpg\" alt=\"\" class=\"wp-image-5662 size-full\" srcset=\"https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/05\/strategy-3-1024x645.jpg 1024w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/05\/strategy-3-300x189.jpg 300w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/05\/strategy-3-768x484.jpg 768w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/05\/strategy-3-474x299.jpg 474w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/05\/strategy-3-800x504.jpg 800w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/05\/strategy-3-180x113.jpg 180w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/05\/strategy-3-153x96.jpg 153w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/05\/strategy-3-230x145.jpg 230w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/05\/strategy-3.jpg 1190w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dusty-blue-color has-text-color has-medium-font-size\"><strong>SYSTRA supports innovation in ticketing and payment systems \u2013 helping operators to provide greater value for money, convenience and flexibility for passengers.<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Multi-modal ticketing innovations<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>SYSTRA transport specialists provide strategic advice on local, regional and national fares and ticketing policies, and support the introduction and delivery of multi-operator and multi-model ticketing agreements, zonal ticketing, revenue forecasting and contactless payment methods.<\/p>\n\n\n\n<p>We have expertise in delivering fare policies and ticketing strategies that support the development of integrated transport networks. We help to create tariff structures that allow greater flexibility and give passengers the freedom to make multi-modal journeys, while also ensuring that revenues are protected and properly allocated to each operator.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Research and modelling to inform fare strategies<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We work with rail and bus operators to design and implement new fares and tariff structures. We have the tools and capabilities to model different ticketing strategies and evaluate the financial impacts of proposed changes in fares or fare structures.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Crucially, we understand how fares work in a practical sense in the operational environment. This includes the importance of not allowing technology to become the principal influencing factor in how fares are structured or priced.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our social and market research teams carry out studies into travel behaviour, passenger opinions, price sensitivity and a host of other factors to help inform decision-making on fares and ticketing. We can also analyse complex revenue datasets to deliver simple and understandable insights about public transport use and revenue.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill has-griplusclair-background-color has-background\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/06\/fares-and-ticketing-call-out-1024x645.jpg);background-position:37% 64%\"><img decoding=\"async\" width=\"1024\" height=\"645\" src=\"https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/06\/fares-and-ticketing-call-out-1024x645.jpg\" alt=\"\" class=\"wp-image-9381 size-full\" srcset=\"https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/06\/fares-and-ticketing-call-out-1024x645.jpg 1024w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/06\/fares-and-ticketing-call-out-300x189.jpg 300w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/06\/fares-and-ticketing-call-out-768x484.jpg 768w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/06\/fares-and-ticketing-call-out-1536x968.jpg 1536w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/06\/fares-and-ticketing-call-out-2048x1291.jpg 2048w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/06\/fares-and-ticketing-call-out-474x299.jpg 474w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/06\/fares-and-ticketing-call-out-1700x1071.jpg 1700w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/06\/fares-and-ticketing-call-out-1352x852.jpg 1352w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/06\/fares-and-ticketing-call-out-800x504.jpg 800w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/06\/fares-and-ticketing-call-out-180x113.jpg 180w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/06\/fares-and-ticketing-call-out-153x96.jpg 153w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/06\/fares-and-ticketing-call-out-230x145.jpg 230w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Leaders in Integrated smart ticketing systems<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We have particular expertise in integrated smartcard ticketing. Smart ticketing is seen as a key factor in encouraging more people to use public transport, due to its convenience, flexibility and ease of use.<\/p>\n\n\n\n<p>Our concessionary fares team was responsible for defining best practice and providing technical and scheme administration expertise for the first smartcard schemes across the UK. All ITSO-based schemes in England, Scotland and Wales were supported by advice from SYSTRA. We also support the administration and review of ITSO schemes, drawing on our understanding of the data collected and how it can be used to validate concessionary claims from operators.<\/p>\n\n\n\n<p>We can also offer specialist services relating to the integrated smartcard environment, such as implementing English National Concessionary Travel Scheme (ENCTS) card hot-listing to remove the risk of card misuse, or performing health checks on operator integrated smartcard ticketing set-ups to ensure their claims are being properly compiled.<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Locally tailored fares and ticketing strategies<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our experience of designing and implementing fares and ticketing systems for both the public and private sector means clients can rely on us to develop practical and deliverable solutions that help to create change in public transport usage. Our approach ensures that we develop innovative fares and ticketing strategies that reflect local needs, recognising that there is no one-size-fits-all solution.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">We&#8217;d love to help with your next project<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-blanc-color has-dirty-purple-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.systra.com\/ireland\/contact\/business\/\" style=\"border-radius:100px\">Connect with our specialists<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-blanc-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-you-may-also-like\">you may also like<\/h3>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group who-pattern-content-feed\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n    <div class=\"who-block-content-feed\">\n        \n\t\t<div class=\"tile tile--page \">\n\t\t<figure class=\"tile__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"1024\" height=\"645\" src=\"https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/05\/media-enquiries-1024x645.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Expert Insights\" \/>\n\t\t\t<figcaption class=\"tile__content\">\n\t\t\t\t\t\t\t\t<h3 class=\"tile__title\" style=\"color:#fff !important\">Expert&#039;s Insights<\/h3>\n\n\t\t\t\t<a class=\"tile__link\" href=\"https:\/\/www.systra.com\/ireland\/experts_insights\/\">\n\t\t\t\t\tRead more\t\t\t\t\t<span class=\"screen-reader-text\"> sur Expert&#039;s Insights<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n    <div class=\"who-block-content-feed\">\n        \n\t\t<div class=\"tile tile--page \">\n\t\t<figure class=\"tile__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"1024\" height=\"645\" src=\"https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/06\/strategic-traffic-modelling-website-header-1024x645.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/>\n\t\t\t<figcaption class=\"tile__content\">\n\t\t\t\t\t\t\t\t<h3 class=\"tile__title\" style=\"color:#fff !important\">About Us<\/h3>\n\n\t\t\t\t<a class=\"tile__link\" href=\"https:\/\/www.systra.com\/ireland\/who-we-are\/about-us\/\">\n\t\t\t\t\tRead more\t\t\t\t\t<span class=\"screen-reader-text\"> sur About Us<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n    <div class=\"who-block-content-feed\">\n        \n\t\t<div class=\"tile tile--page \">\n\t\t<figure class=\"tile__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"1024\" height=\"645\" src=\"https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2025\/10\/sustainability_header-1024x645.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/>\n\t\t\t<figcaption class=\"tile__content\">\n\t\t\t\t\t\t\t\t<h3 class=\"tile__title\" style=\"color:#fff !important\">Sustainability at SYSTRA<\/h3>\n\n\t\t\t\t<a class=\"tile__link\" href=\"https:\/\/www.systra.com\/ireland\/who-we-are\/ambition-values\/sustainability\/\">\n\t\t\t\t\tRead more\t\t\t\t\t<span class=\"screen-reader-text\"> sur Sustainability at SYSTRA<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n    <\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:97px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-dirty-purple-color has-griplusclair-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.systra.com\/ireland\/register\/join-our-community\/\">Join our community<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:97px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill has-dirty-purple-background-color has-background\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/03\/careers-1024x323.jpg);background-position:50% 50%\"><img decoding=\"async\" width=\"1024\" height=\"323\" src=\"https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/03\/careers-1024x323.jpg\" alt=\"\" class=\"wp-image-919 size-medium\" srcset=\"https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/03\/careers-1024x323.jpg 1024w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/03\/careers-300x95.jpg 300w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/03\/careers-768x242.jpg 768w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/03\/careers-1536x484.jpg 1536w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/03\/careers-2048x646.jpg 2048w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/03\/careers-474x149.jpg 474w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/03\/careers-1700x536.jpg 1700w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/03\/careers-1352x426.jpg 1352w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/03\/careers-800x252.jpg 800w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/03\/careers-180x57.jpg 180w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/03\/careers-153x48.jpg 153w, https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/03\/careers-230x73.jpg 230w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-blanc-color has-text-color\">Interested in progressing your <a href=\"https:\/\/www.systra.com\/ireland\/careers\/start-a-career-at-systra\/\"><span style=\"text-decoration: underline;\">career<\/span><\/a> at SYSTRA? Find out more about opportunities in our careers section.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-dirty-purple-color has-pale-mauve-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.systra.com\/ireland\/careers\/start-a-career-at-systra\/\" style=\"border-radius:100px\">SEARCH CAREERS<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SYSTRA helps governments, local authorities, rail and bus operators to design and implement fares, ticketing strategies and payment systems that address local needs and attract more passengers onto public transport. Delivering value and transparency in transport fares and ticketing Encouraging greater use of public transport is an important priority for government departments and local authorities, [&hellip;]<\/p>\n","protected":false},"featured_media":9360,"parent":4679,"menu_order":0,"template":"","type-service":[171],"class_list":["post-9238","services","type-services","status-publish","has-post-thumbnail","hentry","type-service-transport-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fares &amp; Ticketing Strategy, Smart Ticketing Systems - SYSTRA Ireland<\/title>\n<meta name=\"description\" content=\"SYSTRA fares and ticketing experts design and implement public transport ticketing strategies to increase value, convenience and flexibility for passengers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fares and Ticketing Strategy\" \/>\n<meta property=\"og:description\" content=\"SYSTRA fares and ticketing experts design and implement public transport ticketing strategies to increase value, convenience and flexibility for passengers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.systra.com\/ireland\/services\/transport-strategy\/fares-ticketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"SYSTRA Ireland\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-23T11:54:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.systra.com\/ireland\/wp-content\/uploads\/sites\/24\/2023\/06\/fares-and-ticketing-strategy-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2380\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SYSTRA_LTD\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.systra.com\\\/ireland\\\/services\\\/transport-strategy\\\/fares-ticketing-strategy\\\/\",\"url\":\"https:\\\/\\\/www.systra.com\\\/ireland\\\/services\\\/transport-strategy\\\/fares-ticketing-strategy\\\/\",\"name\":\"Fares & Ticketing Strategy, Smart Ticketing Systems - 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