{"id":200,"date":"2021-03-19T10:14:24","date_gmt":"2021-03-19T09:14:24","guid":{"rendered":"https:\/\/www.systra.com\/france\/?post_type=projects&#038;p=200"},"modified":"2025-09-11T16:35:36","modified_gmt":"2025-09-11T14:35:36","slug":"concurrence-entre-les-modes-de-transport-longue-distance-systra-mene-lenquete","status":"publish","type":"projects","link":"https:\/\/www.systra.com\/france\/project\/concurrence-entre-les-modes-de-transport-longue-distance-systra-mene-lenquete\/","title":{"rendered":"\u00c9tude sur la concurrence entre les modes de transport longue distance"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"content-top-project\">\n    <div class=\"content-top-details\">\n        <svg class=\"icon-sprite details-logo\"><use xlink:href=\"#icon_deco_systra_blanc\" \/>\n        <div class=\"title\">Technical details<\/div>\n        \t        <div class=\"single-content\">\n\t            <div class=\"subtitle\">Customer<\/div>\n\t            <div class=\"desc\">UIC \u2013 Union Internationale de Chemins de fer<\/div>\n\t        <\/div>\n                    <div class=\"single-content\">\n                <div class=\"subtitle\">Dates<\/div>\n                <div class=\"desc\"><p>2017 (7 mois)<\/p>\n<\/div>\n            <\/div>\n                    <div class=\"single-content\">\n                <div class=\"subtitle\">Missions<\/div>\n                <div class=\"desc\">Expertise technique<\/div>\n            <\/div>\n                    <div class=\"single-content\">\n                <div class=\"subtitle\">Localisation<\/div>\n                <div class=\"desc\">FRANCE \/ ROYAUME-UNI \/ ESPAGNE<\/div>\n            <\/div>\n                    <div class=\"single-content\">\n                <div class=\"subtitle\">Partners<\/div>\n                <div class=\"desc\">Aalta Research \/ Research Now<\/div>\n            <\/div>\n                    <div class=\"single-content\">\n                <div class=\"subtitle\">Activity<\/div>\n                <div class=\"desc\">Modes partag\u00e9s<\/div>\n            <\/div>\n           \n            \n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-dusty-blue-color has-text-color\"><strong>L&#8217;Union Internationale des Chemins de fer (UIC)\u202fa mandat\u00e9 SYSTRA, \u00e0 la demande de la SNCF, pour r\u00e9aliser\u202fune \u00e9tude de recherche sur la concurrence entre l\u2019avion, le train, la voiture, le covoiturage et le car. <\/strong><\/p>\n\n\n\n<p class=\"has-noir-color has-text-color\">Le march\u00e9 de la mobilit\u00e9 longue distance voit le d\u00e9veloppement d\u2019offres alternatives \u2013 le covoiturage et les services d\u2019autocar librement organis\u00e9s (SLO) \u2013 qui exercent une concurrence croissante sur les modes traditionnels (voiture, avion, train). Face \u00e0 cette recomposition du march\u00e9 et compte tenu des difficult\u00e9s rencontr\u00e9es par ailleurs par le train, les acteurs du ferroviaire s\u2019interrogent sur le positionnement relatif de ces diff\u00e9rentes offres et leur perception par les usagers.&nbsp;<\/p>\n\n\n\n<p>L&#8217;\u00e9tude men\u00e9e par SYSTRA a\u202fpour objectif d\u2019identifier les d\u00e9terminants du choix modal, de caract\u00e9riser les comportements et les modes de transport \u00e0 partir des crit\u00e8res identifi\u00e9s et d\u2019\u00e9tablir une classification des voyageurs au regard du choix modal. Les r\u00e9sultats sont mis en perspective sur trois pays\u202f: la France, le Royaume-Uni et l\u2019Espagne.&nbsp;<\/p>\n\n\n\n<p>L\u2019\u00e9tude\u00a0se structure en deux volets\u202f: une enqu\u00eate qualitative visant \u00e0 identifier les crit\u00e8res de choix des modes et, plus largement, \u00e0 appr\u00e9hender la question du choix du mode de transport par le voyageur ; une enqu\u00eate quantitative permettant de hi\u00e9rarchiser les crit\u00e8res de choix, d\u2019\u00e9valuer les modes de transport longue distance selon ces crit\u00e8res et de d\u00e9crire une typologie de voyageurs unis par des pr\u00e9f\u00e9rences communes et un comportement similaire.\u00a0<\/p>\n\n\n\n<p>SYSTRA a assur\u00e9 pour chaque phase la sp\u00e9cification des objectifs et du protocole d\u2019enqu\u00eate, le suivi du terrain, l\u2019exploitation et l\u2019analyse des r\u00e9sultats. Le travail d\u2019enqu\u00eate a \u00e9t\u00e9 r\u00e9alis\u00e9 en collaboration avec Aalta Research et Research Now co-traitants.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"author":23,"featured_media":348,"parent":0,"template":"","type-market":[],"project-market":[19296],"project-service":[],"project-location":[19312],"type-service":[],"type-solution":[],"class_list":["post-200","projects","type-projects","status-publish","has-post-thumbnail","hentry","project-market-mobilite","project-location-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00c9tude sur la concurrence entre les modes de transport longue distance - France<\/title>\n<meta name=\"description\" content=\"L&#039;Union Internationale des Chemins de fer (UIC)\u202fa mandat\u00e9 SYSTRA, \u00e0 la demande de la SNCF, pour r\u00e9aliser\u202fune \u00e9tude de recherche sur la concurrence entre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude sur la concurrence entre les modes de transport longue distance\" \/>\n<meta property=\"og:description\" content=\"L&#039;Union Internationale des Chemins de fer (UIC)\u202fa mandat\u00e9 SYSTRA, \u00e0 la demande de la SNCF, pour r\u00e9aliser\u202fune \u00e9tude de recherche sur la concurrence entre\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.systra.com\/france\/project\/concurrence-entre-les-modes-de-transport-longue-distance-systra-mene-lenquete\/\" \/>\n<meta property=\"og:site_name\" content=\"France\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SYSTRA\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-11T14:35:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.systra.com\/france\/wp-content\/uploads\/sites\/4\/2021\/03\/bandeau_covoiturage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2380\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SYSTRA_LTD\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.systra.com\\\/france\\\/project\\\/concurrence-entre-les-modes-de-transport-longue-distance-systra-mene-lenquete\\\/\",\"url\":\"https:\\\/\\\/www.systra.com\\\/france\\\/project\\\/concurrence-entre-les-modes-de-transport-longue-distance-systra-mene-lenquete\\\/\",\"name\":\"\u00c9tude sur la concurrence entre les modes de transport longue distance - 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